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24/7 Animal Welfare Monitoring with Sustainable Beef
Sustainable Beef’s new $400M processing facility in North Platte, Nebraska represents a fundamental shift in how the beef industry approaches animal welfare monitoring and supply chain transparency.
By integrating Lumachain’s Vision AI across all operations, the 1,500 head-per-day plant has replaced traditional spot audits with continuous, real-time oversight—delivering the verifiable data that retailers and consumers increasingly demand.
Facility Specifications
Capacity
1,500 head per day
Investment
400 million
Workforce
850 employees
Location
North Platte, Nebraska
“We can't be everywhere all at once, and we definitely can't sit in front of a computer and watch video all day long. So that's where we see the biggest benefit. Lumachain gives us a lot of time to do other things, while not letting the most important thing to our business slide.”
Paxton Sullivan, Technical Services Manager, Sustainable Beef
Key results
01
Visibility
24/7 automated monitoring across receiving, lairage, handling, and stunning areas
02
Accuracy
98-99.5% accuracy alignment with trained human evaluators
03
Compliance
Real-time event flagging and documentation for instant risk mitigation
04
Audit Ready
Comprehensive, audit-ready data supporting ESG reporting and brand protection
Monitoring What Matters
Lumachain’s Vision AI solution monitors the following critical areas:
Animal receiving and unloading
Tracking handler behavior and animal response
Lairage and holding pens
Monitoring crowding levels and stress indicators
Handling and movement
Detecting electric prod usage, falls, and acts of abuse
Stunning operations
Verifying effectiveness and proper procedure adherence
Key Animal Welfare Indicators
Lumachain detects the most important animal welfare indicators with near-perfect alignment with trained human evaluators.
Lumachain complements the plant’s staff, sending alerts when defined events are detected. The plant’s animal welfare experts always make the final determination on whether it was a non-conformance event or not.
Platform Accuracy
“Lumachain’s innovative use of AI to monitor animal welfare 24/7 is a significant step forward and is elevating welfare at cattle and hog processing plants globally.”
Temple Grandin, Professor
Lumachain is setting a new standard
The Sustainable Beef and Lumachain partnership signals a fundamental transformation in beef production standards.
True Visibility
AI-powered continuous monitoring 24/7
Compliance
Complete traceability and documentation
Accurate
Real-time verification of welfare practices
Brand Trust
Proactive brand protection through instant detection
Learn More About Our Animal Welfare Solutions