Jamila Gordon with Steven Worrall, Managing Director of Microsoft Australia
AI, IoT and blockchain trace meat from paddock-to-plate at nation’s largest food processing company, JBS, in Australian-first trial.
ydney based start-up Lumachain has a ground breaking trial underway with JBS Australia, the nation’s largest food processing company, marketer and exporter, using Microsoft technologies, including Azure AI, IoT, and blockchain. In collaboration with Australia’s national science agency, CSIRO, Lumachain is developing a solution to provide a data trail for the industry and consumers – all the way from paddock to plate.
Over the last two decades, total global meat consumption has increased by 64 per cent. Australia is the world’s third largest beef exporter and JBS Australia plays a major role in supplying more than 50 countries around the world.
While demand grows, customers are increasingly discerning and want to know the origin and quality of the meat they eat, and that it has been safely and ethically sourced. They are also keen to understand more about its journey into their shopping baskets or onto their plates.
With this trial we have shown how, using state of the art technologies, it is possible to collect critical data at every stage of the supply chain and provide certainty to all stakeholders. For example, we can help Australian producers showcase the top quality, ethically and sustainably produced beef they provide to both domestic and international markets. Our platform helps increase sell-prices, reduce waste and improve shelf-life, safety and quality, right through the supply chain.Jamila Gordon, CEO, Lumachain
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